The ADC Workshop Motion are used to present each of workshops teached at the ADC Festival, it has to be an informative short video with the artist and workshop name, and the ADC logo. Reproduced and used as part of the signage of the festival.
This pieces work independently from the other pieces of the festival. We maintain the idea of an 3d object which represents the artist/workshop and separating the days by colors and the workshops by patterns. The difference with the last year is that we played with the patterns applying them in the background and on the 3D object, playing with an optical effect. While the object is moving, and the pattern as well, the more it spin the more you can see the object clearly. Generating confusion hiding the object into organic patterns.
w/ crowd-studio